CelcomDigi opens third flagship retail store at Malaysia’s latest iconic landmark

Exclusive year-end offers across devices, entertainment and gaming with Play Deals in conjunction with the store opening

PETALING JAYA, 6 November 2026 - CelcomDigi Berhad (“CelcomDigi”) today unveiled its new flagship store, CelcomDigi Store Life at 118 Mall, located inside the world’s second tallest skyscraper, Menara Merdeka Maybank. The new store reflects CelcomDigi’s commitment to continuously evolve its retail experience and bring the latest in connected living closer to customers in sync with their digital and lifestyle needs.

Designed to bring the CelcomDigi experience closer to more Malaysians, the new CelcomDigi Store Life marks the third location under the CelcomDigi’s flagship retail concept, following the openings of its two Life stores at the Gardens Mall and Sunway Pyramid. Catering to customers of all ages or levels of tech know-how, the store brings together leading technologies, trusted services and curated digital lifestyle solutions in one place, making it easier for customers to explore the latest devices, discover connected solutions and experience firsthand how technology can fit into their everyday lives.

The new flagship store brings together an ecosystem of more than 30 partners across devices, content and connected technologies, creating a richer and more engaging experience for customers. Like other Life stores, the new location is also anchored by global household brands, Samsung and Disney, giving customers the opportunity to discover the latest innovations and experience connected technologies firsthand by discovering how technology and content  supported by the best mobile and convergence plans can complement their lifestyles.

CelcomDigi’s Chief Sales and Retail Officer, Cheng Weng Hong said customers today are looking for more than just products and services when they step into a store. "As customers' digital lifestyles continue to evolve, so do their expectations of how they engage with brands and technology. They increasingly value guidance and insights that help them make informed choices. That’s why we continue to invest in the Life store and bring together a growing ecosystem of partners that spans across connectivity, devices, content and digital experiences under one roof, in line with our goal of making connected living more accessible and be a trusted destination for all things digital.”

“While our digital channels remain central to how we serve customers, we believe physical retail continues to play an equally important role by providing personalised support and trusted advice that help bring technology to life. Together, these touchpoints strengthen how customers engage with CelcomDigi and reinforce our commitment to delivering the best experience at every stage of their journey," Cheng added.

CelcomDigi’s retail ecosystem now spans over 10,000 touchpoints, consisting of over 63 CelcomDigi branded stores, over 300 partner-operated CelcomDigi Express stores, and thousands of modern and open trade channels. Together with the company’s online store and mobile apps, CelcomDigi now operates one of Malaysia’s largest retail networks for digital products and services.  

Celebrating new ways to PLAY with exclusive year-end deals

In conjunction with the opening of the Life store, CelcomDigi is also kicking off its annual year-end campaign, Play Deals, giving customers even more reasons to enjoy the latest in connectivity, devices, entertainment and gaming.

Inspired by the many ways Malaysians pursue their interests and passions, Play Deals offers something for everyone, whether they are upgrading to a new device, catching up on favourite shows, exploring new destinations or levelling up a gaming experience. Running from 11 November 2026 to 15 February 2027, the campaign is curated to help customers get more out of the moments that matter while enjoying greater value across a wide range of products and services.  Customers can enjoy a range of exclusive Play Deals, including:

Great deals on Postpaid plans, devices and home appliances

• Up to three months of free CelcomDigi Postpaid monthly plan fees with Samsung, HONOR, Google mobile devices, Samsung 65” TVs and other eligible products on Easy360 device instalment plans.
• RM300 extra trade-in bonus when the trade-in value is credited to a CelcomDigi Postpaid bill.
• 50% off PhoneCARE Swap & Replace for three months.
• Three months of 0% profit rate with PayFlex by Boost on eligible device upfront payments and device fees.
• Samsung, HONOR and Google devices are also available for purchase without contract with discounts of up to RM200 below RRP.  All outright mobile devices come with 12 months free PhoneCARE Swap.

Exclusive Grand Theft Auto VI Standard Edition (GTA VI SE) offers for gaming enthusiasts

• Free GTA VI Standard Edition with the purchase of a PlayStation 5 Disc Console (Slim)  and CelcomDigi One plan, available from 19 November 2026.
• Ongoing special for GTA VI Standard Edition pre-order price of RM299 (RRP: RM339)
• Exclusive PlayStation 5 Disc Console (Slim) + GTA VI bundle for RM2,999, available from 19 November 2026.

Additional savings across selected add-ons

• 50% off StreamMORE Asian & Sports Bundle (iQIYI, sooka and Viu) for three months ,  from RM19.90 per month.
• 50% off selected Monthly Roaming Passes, with high-speed roaming from as low as RM20 per month.
• 50% off PhoneFIX for three months, with repair coverage from as low as RM1.50 per month.

For more information on the Play Deals, please visit https://cdlink.net/playdeals from 11 November 2026 onwards.

‍

NOTE: At CelcomDigi, we offer customers a wide range of devices, connectivity and digital experiences that match their interests, while providing the best value across our products and services. Consumers are encouraged to exercise discretion and follow the game's official age rating and content advisories when accessing or engaging with Grand Theft Auto VI content.

‍