Sophia AI helps Malaysian enterprises and SMEs tounlock the power of agentic AI for greater efficiency
PETALING JAYA, 19 August 2026 – CelcomDigi Berhad (“CelcomDigi”) is bringing agentic AI to Malaysian businesses with the commercialisation of Sophia AI. The AI-powered digital workforce is designed to help enterprises and SMEs move beyond using AI as an assistant and advance towards agentic AI solutions that can execute tasks, connect systems, and orchestrate business processes.
The commercialisation of Sophia AI comes as Malaysia steps up efforts to broaden access to AI and build an AI-ready economy. While agentic AI has been identified as one of the capabilities to be developed under the national AI agenda, The Ministry of Finance's Economic Outlook 2026 notes that AI adoption among SMEs remains uneven. Key barriers include uncertainty around returns on investment and limited access to AI platforms tailored to SME needs.
With Sophia AI, CelcomDigi is bringing its latest innovation to SMEs and enabling them to accelerate their digital transformation journey without having to build large technology teams or overhaul their entire operations.
“We have seen first-hand how agentic AI can orchestrate processes and create real business value. In building a strong value proposition for Sophia AI, we deployed more than 400 automations across our operations to generate cost efficiencies and deliver better customer experience. These strategic efforts have demonstrated how Sophia AI can drive good business outcomes,” said T. Kugan, CelcomDigi’s Chief Enterprise Business Officer.
He added, “Our focus now is helping other organisations, particularly SMEs, achieve the same benefits. With our agentic AI solution, we can successfully eliminate repetitive administrative tasks while empowering employees to devote time on higher-value work where human judgement, creativity, problem-solving, and meaningful customer engagement makes the greatest difference.
Transforming industries with agentic AI
For retail and distribution, Sophia AI has capabilities to manage the invoice-to-payment process from end to end. Instead of employees checking and updating multiple systems, Sophia AI can read and validate invoices, flag exceptions, route issues to the right person, trigger approvals, and update systems automatically. For businesses managing large numbers of suppliers, stores and transactions, this means fewer errors and better visibility across financial and supply chain operations. Similar approaches can be applied across various industries, such as:
• Manufacturing: Automating workflows across procurement, production, warehouse, and finance, from supplier documents and maintenance requests to inventory and delivery records.
• Healthcare: Streamlining appointments, claims, referrals, procurement and billing.
• Public sector: Simplifying applications, document checks, case management, citizen enquiries and reporting.
Helping businesses start and scale
A key advantage of Sophia AI is customisation. This means the intelligent architecture system can be tailored to the needs, size, and complexity of different business, allowing SMEs to start with the processes that matter most to them, at a scale that fits their operations and budget.
CelcomDigi will also work with businesses throughout this journey, right from identifying high-value opportunities, to integrating AI with existing systems, deploying AI agents and measuring business outcomes. This gives SMEs a practical pathway to adopt agentic AI without having to build extensive AI capabilities from scratch.
Additionally, Sophia AI is supported by CelcomDigi’s broader enterprise technology capabilities across connectivity, 5G, cloud, data, cybersecurity, IoT, automation and AI. As AI moves into its next phase, CelcomDigi sees the opportunity shifting from individual AI tools towards AI-powered operations, where digital agents work alongside employees to continuously improve how businesses operate.
