KUALA LUMPUR, 16 June 2025 — CelcomDigi Berhad (“CelcomDigi”) has commenced the nationwide rollout of partner-owned CelcomDigi Express Stores, marking another significant phase in the company’s ongoing retail transformation journey. This initiative aims to elevate the customer experience with a modern, immersive retail concept and forming one of Malaysia’s largest branded retail chains of digital products distribution.
The CelcomDigi Express Stores implementation builds on the momentum of the first phase of the retail transformation programme, which successfully integrated and modernised Celcom Bluecube and Digi Stores under a single-branded store. With more than 50 new digital-concept stores already launched nationwide, this next phase focuses on transforming exclusive partner outlets, fully embedded with CelcomDigi’s customer-first values and committed to delivering exceptional service to more than 20 million CelcomDigi customers nationwide.
The new CelcomDigi Express Stores is designed to cater to the demands of today’s ‘digital-everything’ customers, offering speed, convenience and expert guidance while consistently delivering an elevated retail store experience. These stores are the go-to destination for customers seeking the latest digital offerings and connectivity solutions, from smartphones and gadgets to mobile and fibre, served by expert frontliners trained to the same high standards as those in CelcomDigi flagship stores.
Cheng Weng Hong, CelcomDigi’s Chief Sales & Retail Officer commented, “Having successfully transformed our own CelcomDigi branded retail stores, the launch of CelcomDigi Express Stores with our partners is a natural next step in our retail transformation journey. We want all customers to enjoy the same exceptional experience and access to top-tier connectivity solutions whether they visit a flagship CelcomDigi Store or a CelcomDigi Express Store, anywhere in Malaysia. Once the rollout is complete, CelcomDigi will have more than 300 branded stores across the nation. This reinforces our commitment to serve all our customer segments by maintaining a strong physical retail presence, even as digital engagement continues to rise.”
CelcomDigi was recently named Telecommunications Retailer of the Year – Malaysia at the Retail Asia Awards 2025, in recognition of its continued efforts in transforming and elevating the retail store experience for its customers.
