PETALING JAYA, 28 July 2025 – CelcomDigi Berhad (“CelcomDigi”) has onboarded close to 100 Malaysian small and medium enterprises (SME) and exclusive sales partners from over 60 companies in the first batch of its CelcomDigi Vendor Empowerment and Excellence Programme (VEEP). VEEP is a strategic initiative designed to uplift SMEs within the company’s supply chain, equipping them with practical knowledge, tools and access to opportunities to raise their business standards and credibility.
The first phase of VEEP kicked off with a focus on building ESG fundamentals across the supply chain using the Simplified ESG Disclosure Guide (SEDG) for SMEs in Supply Chains in collaboration with Capital Markets Malaysia. The modules covered will help SMEs to integrate responsible practices, and to measure and disclose the ESG impact of their business. The initiative aligns with Bursa Malaysia’s expectations for corporates to build ESG-ready supply chains which are essential for enhancing credibility, unlocking growth opportunities, and meeting the rising demand for ESG-aligned business partners.
CelcomDigi’s Chief Corporate Affairs Officer Joachim Rajaram said, “SMEs form over 97% of Malaysia’s business landscape and are projected to deliver 45% of the country’s GDP this year, making them a driving force of our economy. Supporting their growth is a strategic priority for us as part of our ESG commitment to build a sustainable value chain. With Malaysian companies making up over 72% of our value chain, we see a clear opportunity to empower Malaysia’s business landscape by starting within our own ecosystem.
“VEEP marks part of our journey to strengthen homegrown SMEs with targeted support. Today’s partnership with CMM lays the groundwork for responsible business practices, we aim to build a comprehensive programme that supports the growth and sustainability of SMEs within our value chain to cover accelerating digitalisation, cross-sector collaboration to expand access to more business opportunities, and to funding and commercialisation channels.”
VEEP is CelcomDigi’s long-term commitment to uplift Malaysian SMEs through structured support and strategic collaboration which expand across capacity building and accreditations, inclusive procurement practices, and access to business opportunities and financing channels.
For more information on CelcomDigi VEEP, visit the VEEP official page.
