PETALING JAYA, 30 October 2026 – This Deepavali, CelcomDigi invites Malaysians to celebrate the moments that matter through its latest festive short film "Inaikkum Alaippu" or “The Call that Connects”. Heartwarming and light-hearted, the film centres on a familiar scene many Malaysian families know all too well: getting everyone together for the perfect family photo.
The film follows a family determined to capture the family portrait during the Festival of Lights. Amid the joy and bustle of the celebrations, unexpected moments remind them that the most meaningful memories are not found in a perfect photograph, but in the laughter, togetherness and connections shared along the way. Whether it’s under one roof or celebrating from afar, the film highlights how connectivity helps loved ones be present for these moments, strengthening the bonds that bring families closer together.
As part of CelcomDigi’s commitment to keeping over 20 million Malaysians connected, “Inaikkum Alaippu” is inspired by a simple belief that behind every call, message and gigabyte is a human story. Whether it’s sharing a celebration or checking in on loved ones , these everyday moments are what make connection meaningful.
Chan May Ling, CelcomDigi’s Head of Brand and Marketing Services said, “Deepavali is a time when families come together to reconnect, celebrate traditions and create lasting memories. Through “Inaikkum Alaippu”, we wanted to tell a story that feels familiar to Malaysians because we have all experienced those moments when things don't go exactly as planned, yet somehow turn out even more meaningful. As a brand, we believe technology is most powerful when it brings people closer together. Every connection on our network represents a real relationship, a conversation, a reunion or a cherished memory, and this is what inspires us to continue helping Malaysians stay connected to the people who matter most, especially during meaningful celebrations like Deepavali."
As Malaysians gather with their loved ones this festive season, CelcomDigi invites everyone to embrace the beautifully imperfect moments that make every celebration uniquely special and wishes all Malaysians a joyous Deepavali filled with love, and meaningful connections.
Watch the full video, “Inaikkum Alaippu” on CelcomDigi’s official YouTube channel HERE
