PETALING JAYA, 11 February 2026 – As Malaysians prepare to welcome Chinese New Year, CelcomDigi Berhad (“CelcomDigi”) invites everyone to pause and look deeper into the festive moments they hold dear. This year’s festive film, “Behind The 新” continues the company’s efforts to honour the amazing individuals whose devotion, skill and perseverance keep our cultural heritage alive.
“Behind The 新” brings the audiences into the world of the unsung artisans and craftsmen who spend countless hours shaping the celebration that connects us to our roots. From the incense maker and lion head artisan to the kuih kapit maker and calligraphy couplets writer, their commitment and tireless work have long safeguarded and shaped the essence of the festivities - the sights, sounds and flavours which we associate with the Lunar New Year.
As a brand rooted in the lives of all Malaysians, CelcomDigi believes that connection goes far beyond the digital sphere. It lives in the traditions and people who shape our shared identity.
“By honouring these quiet heroes who pour their heart and soul into preserving our cultural heritage, we hope to remind Malaysians that every celebration is built on the love, sacrifice and craftsmanship of those who came before us. This reflects our ambition to build meaningful connections that uplift communities, honour our roots, and preserve our heritage for generations. Just as these artisans work quietly behind the scenes to keep traditions alive, CelcomDigi continues to support over 20 million Malaysians in the background, keeping them connected every day with the widest, fastest and secure network,” said Chan May Ling, CelcomDigi’s Head of Brand and Marketing Services.
Honouring heritage, inspiring tomorrow
Continuing its commitment to uplifting communities and inspiring the next generation, CelcomDigi is also championing young Malaysian talents through a special initiative titled “Designed by Tomorrow’s Creators.” As part of this year’s Chinese New Year festivities, the programme invited budding artists to express their creativity through unique ang pow packet designs.
Each of the four selected designs showcases a fresh and contemporary interpretation of Chinese New Year traditions, seen through the eyes of these young creators. Their vibrant illustrations and personal storytelling capture the meaning and spirit of the season.
Watch the unseen story behind our ang pow packet initiative, a celebration of Malaysian youth creativity and the talents behind the illustrations HERE.
Enjoy more festive savings for a happier new year
CelcomDigi is ushering in the Year of the Horse with a festive line-up of deals, designed to bring Malaysians more joy, more value and more ways to stay connected this Chinese New Year:
CelcomDigi wishes all celebrating Malaysians a Chinese New Year filled with joy and prosperity. Gong Xi Fa Cai!
Watch the full video on CelcomDigi’s official YouTube channel HERE.
