PETALING JAYA, 26 June 2025 – In a time where digital connectivity plays an integral role in shaping lives and futures, CelcomDigi is proud to power Generasi 5G – an internet generation of Malaysians who are using technology not just to connect, but to do good.
At the heart of this initiative are inspiring, real-life stories of Malaysians from all walks of life – amazing profiles using digital platforms to preserve cultural heritage, youth-led groups championing environmental protection, social entrepreneurs uplifting rural communities, and innovators opening new doors of opportunity. These stories showcase how the internet, when paired with purpose, can be a powerful tool for progress, transforming livelihoods and reshaping the future.
As Malaysia’s widest and fastest network, CelcomDigi is committed to enabling these efforts by delivering powerful, seamless connectivity across the nation. Through Generasi 5G, the company reaffirms its role in helping Malaysians do more, go further, and build a better tomorrow.
Chan May Ling, CelcomDigi’s Head of Brand and Marketing Service said, “The internet is more than just access – it’s empowerment. We believe in using our network to unlock human potential and inspire the nation. Generasi 5G represents this spirit of progress, community, and possibility. We are proud to showcase real-life stories of Generasi 5G Malaysians, who are harnessing the power of 5G connectivity to shape a better tomorrow, in our latest campaign.”
CelcomDigi kicked off the campaign recently with 130-strong marching band and cheerleaders dancing energetically down the streets of Bukit Bintang in the heart of Kuala Lumpur, igniting curiosity of passersby. This was followed by the biggest digital screens takeover at the Bukit Bintang crosswalk, with 14 screens playing its Generasi 5G film simultaneously, further grabbing everyone’s attention.
To widen its reach, the campaign now runs across digital, outdoor, cinema and radio platforms, including a full YouTube masthead takeover, large-format digital out-of-home (DOOH) screens, and immersive ground activations, reaching audiences nationwide and spotlighting the real stories that define the internet generation.
Watch the full video on CelcomDigi’s YouTube channel: Generasi 5G | Together, We’re Building Tomorrow
To read more about the inspiring, real-life stories of Malaysians featured in the film, visit CelcomDigi’s website: https://cdlink.net/Generasi-5G
