KOTA KINABALU, 23 March 2026 – CelcomDigi Business announced a strategic collaboration with Malaysian entrepreneur Adam Shamil, founder of Chunk & Dunk, as part of the company’s ongoing efforts to support small and medium enterprises (SMEs) in strengthening their digital capabilities and scaling their operations in an increasingly connected economy.
SMEs account for more than 97% of all businesses in Malaysia, underscoring their vital role in driving the country’s economic growth. As businesses adapt to evolving consumer behaviours and a more digitally driven marketplace, many SMEs are increasingly adopting technology to modernise operations and enhance customer engagement. Through CelcomDigi Business, entrepreneurs have access to a suite of connectivity and digital solutions designed to support their growth at different stages of their business journey.
As part of this initiative, CelcomDigi Business is working with Adam Shamil to highlight the journey of a modern Malaysian entrepreneur building a digital-first brand. Through Chunk & Dunk, Adam has grown the brand across East Malaysia and announced the opening of its first overseas outlet in the Philippines, reflecting the ambitions of today’s digitally driven entrepreneurs. By sharing these real-world experiences, CelcomDigi Business aims to inspire more Malaysian entrepreneurs to pursue new opportunities to grow their business beyond Malaysian shores and build resilient businesses for the future.
Chief Enterprise Business Officer of CelcomDigi, Ts. Afizulazha Abdullah, said “Malaysia is entering a new phase where local businesses are increasingly building brands that can compete beyond their traditional markets. We are seeing a new generation of Malaysian entrepreneurs who are thinking bigger, moving faster and building brands that are not confined by geography. Our role is to provide the digital infrastructure that supports this ambition, enabling businesses to operate seamlessly, reach customers across borders and grow with confidence. When Malaysian SMEs succeed beyond their local markets, it strengthens the country’s digital economy.”
Adam Shamil, Founder of Chunk & Dunk said, “The collaboration reflects the growing belief among entrepreneurs that Malaysian brands can reach audiences far beyond their home base. Entrepreneurs today are starting businesses very differently. We build communities first, connect with customers online, and use that momentum to grow our brands. Chunk & Dunk began as a small idea, but the dream was always to go further. If this journey can show other entrepreneurs that Malaysian brands can grow beyond their hometowns and reach new markets, then that would mean a lot.”
Adam Shamil will participate in selected CelcomDigi Business initiatives throughout the year, including SME-focused programmes, knowledge-sharing sessions and digital content aimed at sharing practical insights on brand-building, community engagement and navigating business expansion in today’s evolving marketplace.
The collaboration was introduced during the Chunk & Dunk Global Premiere held in Kota Kinabalu, Sabah marking the brand’s latest milestone as it expands into new markets.
