Kuala Lumpur, 9 May 2025 – CelcomDigi Berhad (“CelcomDigi”) and Selangor Red Giants OG (SRG) today announced a collaboration to promote responsible gaming habits among schoolchildren. This campaign aims to instil responsible healthy gaming habits and equip students with essential Internet safety skills, preparing them to become future-ready digital citizens.
The year-long campaign recently kicked off at Sri Emas International School in Kuala Lumpur, with over 200 students participating in an engaging, educational session. As part of this campaign, CelcomDigi and SRG will visit eight schools nationwide, delivering interactive learning modules focused on safe and responsible gaming.
Beyond building digital skills, the campaign also seeks to reassure parents and educators that students can pursue their passion for gaming while maintaining academic excellence. The programme consists of curated modules by Esports Medica, a leading medical committee dedicated exclusively to the esports and gaming community.
Schools interested in being part of the selected eight schools can register their interest at https://cdlink.net/8SJB by 16th May 2025. Schools that are not selected can also participate through the Healthy Gaming Pledge, which encourages them to:
Participating schools will earn Experience Points (xP) based on their activities, with the top-performing school eligible for exciting rewards.
Chan May Ling, CelcomDigi’s Head of Brand and Marketing Services said, “Gaming is a huge part of youth culture today and we want to ensure that it is safe, healthy and well-supported. Through this collaboration with SRG, we are equipping students across Malaysia to be more responsible gamers and smarter digital citizens. It is about levelling up their skills both in and out of the game.”
Dr Johan Kamal Hamidon, Chief Executive Officer of Selangor FC added, “Following last year’s positive response, we wanted to expand the campaign to reach more schools. While our players can’t visit every school in Malaysia, we saw an opportunity to scale digitally. The pledge programme opens the door for any school in Malaysia to participate, promoting responsible, gaming while encouraging more parental support for esports.”
For more information and to register, please visit https://cdlink.net/8SJB.
