Cheng was appointed Chief Sales & Retail Officer on 1 December 2022. Prior to that, he was the Chief Sales Officer of Digi Telecommunications Sdn Bhd and has held various senior positions within the Marketing and Sales Division in his 18 years with the company. Cheng has been central to modernising Digi’s industry-best sales and distribution network, over the span of many roles including Head of Consumer Sales, Head of Retail and Controlled Channels, and previous leadership positions in Product Development and developing Digi’s MVNO business. He has more than 20 years of experience in the telecommunications industry, having held leadership roles at Trisilcofolec prior to joining Digi in April 2004.
Cheng holds a Bachelor of Engineering (Civil and Computing) from Monash University, Australia.