The beauty of Deepavali isn’t born from light alone, but from the hands that create it.

Hands that rise before dawn to string garlands, that withstand flame to forge gold, that cradle clay into lamps, that grind spice into memory. Through their quiet work, our traditions continue to live and breathe.

This Deepavali, we connect the nation to these unseen heroes – the ones who have kept our culture glowing for generations.

Honouring the Hands That Keep Our Traditions Alive

Muthu Pillai, Klang
4 generations of preserving spice heritage​
P. Thanam Jewellers, Masjid India
Forging traditions for 25 years
Sree Raj Silk, Kuala Selangor
15 years of weaving donation
Vellayar Pottery, Kuala Selangor
Keeper of light for 3 generations
Kasturi Bombay, Brickfields
2 generations of threading culture

Spread the Light of Deepavali​

Where Heritage Meets Future

CelcomDigi collaborates with Tomorrow’s Creators, young Malaysian talents reimagining the festival through art and design. Each festive packet tells a story of light, love, and legacy, connecting the hands that built our heritage to those shaping its future.

“Echoes of Love in the Light of Tradition”
Artwork by Pseudomyn
“When Love is Shared, Light Follows”
Artwork by ke ai de ke
“Where Colours Dance, and Traditions Ignite”
Artwork by Bai
“Wherever We Roam, Light Guides Us Home”
Artwork by Binling Lim