Findings will inform stronger, data‑driven protections for young against sophisticated AI‑enabled scams
PETALING JAYA, 9 February 2026 – As active digital users, young adults are recorded as the highest victims of sophisticated online threats today. CelcomDigi Berhad (CelcomDigi) is launching the S.A.F.E. Internet Survey 2026:Uni Edition to understand how young Malaysians experience and respond to such threats including those made more convincing through the misuse of AI.
Launched in conjunction with Safer Internet Day 2026, the survey is held in collaboration with universities and higher learning institutions to reach at least 5,000 respondents in the next few months. It aims to gather insights on how tertiary students and youths identify threats, interpret suspicious online behaviours and content, and the factors that influence the way they react to them. It also explores how growing exposure to AI-generated content may shape youths’ ability to assess what is real and what is not.
“Young adults are now among the most frequent victims of sophisticated online scams, as highlighted in the 2025 State of Scams in Malaysia report. The misuse of AI is making these scams even harder to detect. Through this survey, we aim to gather the ground‑level insights needed to shape stronger, data‑driven safeguards for this group. Backed by our nationwide reach and a broad ecosystem of partners, we can effectively equip Malaysians with the awareness and tools to stay safe online,” said Philip Ling, CelcomDigi’s Head of Sustainability.
Striving to do business responsibly, CelcomDigi is guided by the simple principle to A.C.T.,that is to create Awareness, drive high Compliance across the business and support efforts of enforcement agencies, and leverage Technology effectively to combat evolving cyber threats and build relevant safeguards for Malaysians.
Ongoing efforts to strengthen online safety
Apart from this survey, the company continues to advance long-term efforts to raise online safety and scam awareness across different segments of the society:
· S.A.F.E. Internet flagship education programme delivering targeted digital safety education nationwide, including regular talks in schools, universities and community centres.
· Broad network of digital safety advocates to reach more communities quickly, strengthened through expert masterclasses and initiatives such as Creators IRL and Youth IRL, empowering youth leaders, content creators, influencers, media personnel and radio deejays to amplify online safety awareness.
· Strategic media partnerships to create mass awareness including collaborations on Kisah Benar: Scam Siber series campaigns and interactive online games Can you escape online scams? and real scam victims and survivors story hub that extend scam awareness across TV, digital platforms and multilingual audiences.
· One‑stop S.A.F.E. Internet resource page offering simplified guides, tips and downloadable materials for users of all ages.
These efforts reinforce the company’s commitment to developing more informed and resilient digital citizens. The CelcomDigi’s S.A.F.E Internet Survey 2026:Uni Edition is accessible HERE.
