PETALING JAYA, 18 June 2025 – CelcomDigi Berhad (“CelcomDigi”) today announced its partnership with Bridge Alliance, the leading mobile alliance formed by premier telecommunication operators across Asia Pacific, the Middle East, Africa and Europe. This Memorandum of Understanding (MoU) reinforces CelcomDigi’s commitment to enhancing digital financial transaction security and advancing API-as-a-Service innovation as part of Malaysia’s digital economy agenda.
The MoU also marks CelcomDigi’s participation in the Bridge Alliance API Exchange (BAEx) Partner Programme, joining a network of leading telcos driving cross-border digital innovation through open, standardised telco APIs.
As Malaysia’s largest telco, CelcomDigi is leading efforts to develop and scale secure, GSMA-aligned Open APIs that will empower Financial Services Industry (FSI) partners with telco-grade authentication capabilities such as Number Verification, SIM Swap Detection, and Device Location Intelligence. These tools play a critical role in improving fraud detection, addressing concerns around online scams, enabling real-time risk management, strengthening trust and ensuring safer digital transactions.
CelcomDigi’s CEO, Datuk Idham Nawawi said, “This collaboration with Bridge Alliance marks a significant step in our commitment to advancing digital trust and enabling a more secure digital economy in Malaysia and across the region. By opening up secure, interoperable telco APIs, we are empowering the financial services ecosystem to deliver trusted, seamless, and smarter digital experiences. We’re pleased to be part of the BAEx Partner Programme, helping businesses scale confidently across markets with the speed, simplicity, and reliability offered by telco-grade APIs.”
BAEx is an industry-led initiative that enables participating telcos to deliver CAMARA-based APIs through a unified, standardised framework aligned with GSMA’s Open Gateway standards. CelcomDigi’s active participation in BAEx will enable faster go-to-market execution for developers and enterprise partners seeking to integrate secure APIs across multiple regional markets.
Bridge Alliance’s CEO, Dr Ong Geok Chwee said, “We’re pleased to welcome CelcomDigi to BAEx. Malaysia is a strategic market in Southeast Asia, and CelcomDigi’s participation alongside other Malaysian operators will accelerate market coverage and bring new opportunities via a suite of market-harmonised APIs to enable digital transformation in ecosystem partners, developers and enterprises across high-trust sectors like banking, fintech, eCommerce, and travel.”
CelcomDigi’s APIs will be more accessible via the BAEx open exchange, making it easier for global developers and enterprises to build secure services without the complexity of individual telco integrations. This supports the creation of a seamless and innovation-friendly digital ecosystem across borders.
This announcement follows CelcomDigi’s recent milestones in advancing API-as-a-Service, including a collaboration with Ericsson through the Aduna platform and a strategic partnership with PayNet, Malaysia’s national payments network, to enhance digital transaction security. CelcomDigi continues to work closely with financial institutions to introduce new API use cases such as SIM-based authentication and location-based verification for safer access to digital banking and e-wallet services.
Through BAEx and other strategic collaborations, CelcomDigi is driving a trusted, inclusive, and innovation-led digital economy for businesses and consumers alike.
